Embracing A Niche… Isn’t this excluding people?

Yes, hands up, you’ve got us… we only train a very specific niche.

99% of the clients we train are female, aged between 32-67 years of age, and large majority of them are parents.

Fundamentally and foremost we work with our clients on regaining and maintaining their health, fitness and wellbeing in supportive environments.

And let’s be honest, with the age bracket of our clients, we often work with our clients on reducing their perimenopause and menopause symptoms. This includes maintaining and building muscle mass and reducing body fat.

We also work with our client a lot on mobility and flexibility.

This is literally what we do day in and day out.

We don’t claim to do anything else.

But isn’t this excluding people?


That’s the point.

If you look at average personal trainer website, they often claim to ‘specialise’ in the following:

  • Fat Loss
  • Weight Loss
  • Pre Natal
  • Post Natal
  • Weight Lifting
  • Body Building
  • Body Sculpting
  • Triathlon Training
  • Marathon Training
  • Youth Training
  • Toning
  • Core Training
  • And on…
  • And on…

This means they specialise in absolutely nothing!


Having a niche doesn’t mean exclusions; it means specialisation.

It allows us to focus on specific goals, preferences, and needs, creating a more tailored and impactful experience for you as a client of ours.


By defining our niche, we can cater for individuals who resonate with our specialised offerings.

This means providing services, training sessions, nutritional planning, and an environment that aligns closely with your fitness goals.


Specialising enables us to deliver higher quality services and expertise in our area. It ensures that our clients receive targeted support, guidance, and programmes designed for your results.


A niche brings together like minded individuals with shared interests and objectives.

It creates a community where client can connect, support each other and feel a sense of belonging.

So say goodbye to generic approaches and hello to a fitness experience designed exclusively for you.

Embrace the niche and let your health and fitness thrive in our community.

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